I enjoyed the advanced brand building discussion at tonik’s Potato Meter event during SF Tech Week. It added another perspective to a week full of product, security and founder conversations.
The event program named Lester Chen of a16z, Morgane Palomares of Braintrust, Malthe Sigurdsson of Stripe and Maya Spivak of marketing.fan.
What stood out
Signals and founder implications
| Signal | What founders can carry forward |
|---|---|
| Pay attention to how the business is understood | The brand session added perspective on positioning and reaching customers. Alongside the week’s other conversations, it reminded me to think about how clearly a founder can explain the business to someone hearing about it for the first time. |
| Connect brand with listening | My broader takeaway was to understand the customer’s challenge before offering a solution. For me, that applies to how we describe our work as well as the services we deliver. |
Thank you to tonik and the speakers for the brand building discussion.
Can a new customer quickly understand what your company does and why it matters to them?
Quick answers
Questions founders may ask
What was Potato Meter about?
The tonik event explored brand building. It added perspective on positioning and reaching customers to my SF Tech Week learning.